2017 Direct Marketing Summit
2017 Direct Marketing Summit
Re-Establishing Direct Marketing's Power
Re-Establishing Direct Marketing's Power
in a Digital-Social-Mobile World

Join us for an Invitation Only, half-day meeting with marketing experts digging into best practices and exciting innovations in the discipline of direct marketing. In partnership with the GMA's MINT event, we'll cover:

Innovations in Direct Mail Marketing

  • Measurement & Attribution
  • Audience Selection Approaches
  • Mailpiece Innovations
  • Direct Mail in Multi-channel Campaigns

ID Verification: Powerful New Way to Monetize Consumer Data

  • How These Programs Work
  • How IDV Monetizes Data

New Technologies Powering eMail Marketing

  • New Technology in Audience Selection
  • Real Time Campaign Monitoring
  • Performance Audits
  • Real Time Sales Conversion Analysis

Using Sophisticated Profiles to Conduct Audience Selection

  • Profile Case Studies that Drive Direct Marketing Results
  • Using Segmentation Systems to Build a Custom Prospect Map

The State of Direct Marketing Today (Panel Discussion)

  • Discuss today’s challenges as they pertain to the practice of Direct Marketing
  • Comparing Direct Performance to Digital, Social, Mobile and Search
  • The state of Advocacy for the discipline of Direct Marketing
  • Constructive Actions to Increase Direct Marketing's Visibility
Please Join Us!

The archive for Re-Establishing Direct Marketing's Power is not yet available.
Recorded Monday, April 3, 2017
at The Heineken Experience
Stadhouderskade 78
from 12:30 to 17:30

Heinekin at night
Heinekin brew room

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